project summary

HealthiNation.com, a health & wellness website, teamed up with MyFitnessPal, a healthy lifestyle app, to promote health and wellness video content. The design challenge was to come up with 20 ads that would run on MyFitnessPal's Blog, a site that runs alongside the Under Armour fitness community. Ten of the ads were designed within the brand guidelines of HealthiNation, and ten were designed within the brand guidelines of Under Armour. The goal was to increase brand awareness and drive traffic back to HealthiNation.com.